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On January 5, 2010, Aguilera announced that "Glam" would be released as the lead single from Bionic during an interview with Marie Claire magazine. She described the song as a "tentative" and "poppy" throwback to Madonna's "Vogue" (1990). On an interview with Vibe, co-writer Claude Kelly described the song as "a party anthem but at the same time has underlying messages". On March 23, 2010, after a 24-hour countdown on her official website ended, it was revealed that "Not Myself Tonight" would be released as the first single from the album