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Billie Eilish released "come out and play" as part of Apple's "Share Your Gifts" holiday ad campaign. "come out and play" starts off with a few gentle guitar notes before Eilish comes in with vocals so soft that it sounds like a lullaby. In Apple's touching campaign, animated characters are fearful to show off their talents to the world as Eilish sings lyrics such as, "You'll never know until you try it/ You don't have to keep it quiet." The then-16-year-old singer released numerous singles throughout the year