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Artist
The New Up
12+ albums
Psychedelic RockProgressive rock
about
The New Up’s music has been described in many ways, but NBC said it best when they called it "A clear standout... [this] San Francisco five-piece specializes in dark, dreamy rock with gorgeous female vocals", or perhaps Flagpole hit it on the head when they coined the band’s music as, "striking, exotic and brashly coherent indie pop that feel like the sonic equivalent of a thrill ride". However you describe it, The New Up’s music promises to integrate catchy and interesting vocal melodies, ethereal vocal harmonies, powerful lyrical themes and beats that make you wanna move. In their San Francisco artist pad known as the Pleasure Pad, they have spent the last twelve months intensively writing and crafting their upcoming release. With a heavier helping of electronics being served up on this newest effort, The New Up is incorporating the sleek electropop feel into their music that has so long mesmerized them in the works of some of their influences. This new direction continues a long tradition of artistry in their song craft that inspired Performer Magazine to refer to their music as “creating an artful sonic balance that’s miles beyond the typical indie-rock release... smooth, elegant vocals... and expert pop arrangements." and prompting Behind the Hype to call them, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice." By creating these new tracks in their home studio by building around the electronic parts of the song
