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Artist
L.U.V.
12+ albums
Garage RockGarage Punkpoppunknew wave
about
Lead singer/songwriter Jimmy Sweet (Death By Sexy, Lady Low, The Gospel) decided he would be a rocker at age nine when he asked for a microphone for his birthday. His lifestyle from then on proved to back up his ambitious statement. By age twelve, he had his first guitar and began ’taking lessons’ from simply listening to his favorite musicians, such as Johnny Ramone. Never having any formal musical training, Jimmy is instrumentally-inclined, being able to play guitar, drums, keyboard, bass and even a little saxophone.Realize Records discovered Jimmy Sweet in Los Angeles at Sunset Strip’s famous “Rock and Roll” Ralph’s grocery store, right next to the deli section. The arbitrary encounter with Sweet proved to be only the beginning of discovering his outside-the-bubble personality. Described as crazy, completely insane and “a mess” by those who know him, the only box that can contain Jimmy is the case holding his EP. Sweet’s lifestyle is the archetype of a rockstar. Playing live music, being the first to arrive and last to leave at a party, and having booze and babes to keep him company, Jimmy can only smile at the life he is living. ’I devote my whole day to a show…I wanna make sure my show is the best show I’ve ever done. It could be your last show, your best show, you could meet your wife,’ says Sweet. He declares the stage is his second home. ’I like going to parties to be stupid and loud - and get paid for it.’ Jimmy has turned many heads at the venues he has played. Amo
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