HIT ME HARD AND SOFT is the third studio album by American singer and songwriter Billie Eilish, released on 17 May 2024 through Darkroom and Interscope Records. The album was co-written with her brother and frequent collaborator FINNEAS, who also produced the record. Musically, it has been described as alternative pop and bedroom pop. The album received widespread acclaim from critics, who praised its production, songwriting, and vocal performances. It reached number one in over 20 countries, including Australia, Canada, Germany, Ireland, New Zealand, and the United Kingdom. In the United States, HIT ME HARD AND SOFT debuted at number two on the Billboard 200, with all ten tracks charting within the top 40 of the Billboard Hot 100. “LUNCH” was released as the lead single concurrently with the album, followed by “BIRDS OF A FEATHER”, which achieved commercial success, peaking at number two on the Billboard Hot 100 and reaching the top ten in several other countries. To promote the album, Eilish embarked on her seventh concert tour, ‘Hit Me Hard and Soft: The Tour’, which ran from September 2024 to November 2025. A concert film, ‘Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)’, was recorded during the Manchester show of the tour and is scheduled for theatrical release in May 2026. At the 67th Annual Grammy Awards, the album and its songs received seven nominations, including Album of the Year, Best Pop Vocal Album, Song of the Year, and Record of the Year. The s