“Yummy” is the lead single to Justin Bieber’s fifth studio album, and his first solo release since his fourth studio album, Purpose, released on November 13, 2015. Its release was accompanied by a lyric video, and an official music video that released at 12:00 PM EST on January 4th, 2020. Yummy is a term used to describe something or someone that you find very attractive or appealing. Justin uses this term to describe his wife, Hailey Bieber, to which he is known for publicly gushing over.

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