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Following the lack of success of Ring The Bells, the band did not want to release a fourth single off the Seven album for fear of ripping off their fans. The record company however wanted a release to coincide with the band’s 30,000 sell-out show at Alton Towers which was being broadcast live on Radio 1. A compromise was reached with the record company allowing the band to rerecord the title track and release the single as an EP with three new tracks.