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about this song
On the VH1 show True Spin, Duran Duran explained that "Rio" is a metaphor for America, and the song expressed their desire to succeed there, which they did. The wordplay is interesting, as "Rio" is sung as if it's a girl's name, and the word conjures images of the popular and glamorous Brazilian city, which goes with the exotic image the band was cultivating. The lyrics clearly state, however, "from mountains in the North down to the Rio Grande," which is the span of America. The Rio Grande river separates the US from Mexico.