"People Help the People" is the second single taken from Cherry Ghost's début album, Thirst For Romance The melody for "People Help the People" came into lead singer Simon Aldred's head unexpectedly as he arrived in India for a three month backpacking holiday. In order to remember the tune throughout his guitar-less sojourn, he would hum it to himself daily. Two music videos were produced for the song, one directed by Huse Monfaradi, the other one directed by Chris Hopewell.

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