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“Kura Kura” is an upbeat pop tune where TWICE express their feelings of meeting someone special as they get “dizzy” (Japanese: “クラ,” romanization: “kura”), “lost control of [their] heart and soul,” and “got absorbed into an eternity.” Besides the individual scenes from the group members, the spring-themed music video of the song also features multiple shots of flowers including rosa chinensis, pale poppy, and common peony.