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Lil Nas X recruits Louisville native Jack Harlow for “INDUSTRY BABY,” a boisterous song where the duo rap about their fame and success, blowing up, and their newfound statuses in the rap game. The title plays on the term “industry plant,” which are people backed by a major label at the start, but play into an image of being organic and all by themselves. The song was first teased on October 22, 2020 with a snippet showing Nas X dancing to the song with producer duo, Take a Daytrip.