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"Holler" was released as one of the two songs picked as the lead single from the group's third studio album, Forever (2000). The song was written by the Spice Girls, Rodney Jerkins, LaShawn Daniels and Fred Jerkins III, with Jerkins also producing it. The single was released as a double A-side single along with "Let Love Lead the Way" internationally, on 23 October 2000, except within the United States and Canada. "Holler" is considered a more mature R&B song with lyrics talking about sexual pleasure.