"hoax" explores the idea of a broken or unrequited love. Taylor is seeking for a reason to give her faith back, but all she can find is a "faithless love" that is nothing more than a "hoax". Throughout the song, Swift reflects on the toll that this broken love has taken on her, describing it as a "smoking gun", "twisted knife", and "barren land". Her cries of "give me a reason" go unanswered and she is left feeling like a broken heart, with no other sadness in the world that could compare.

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