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The breakout single from Norwegian artist Boy Pablo’s 2017 "Roy Pablo" EP, “Everytime” tells a story about a lovesick girl desperately trying to get the attention of an uninterested boy. The music video, which bombarded YouTube video recommendations in mid-2017, garnered millions of views in just a few months, further leading to Boy Pablo’s rise in the modern indie rock scene. Pablo says of the video’s sudden popularity: "We uploaded the video in May, and got about as many views as we expected the first few weeks: a few thousand.