Alexander posted a snippet of the track on his TikTok account on November 22, 2020, and again on his monthly “Happy 23rd” Instagram live on November 23, 2020. He finally uploaded the official video of the song on his YouTube channel on January 27, 2021, where he is seen to take a suit from a dry cleaner and then lie down on the roof of a running car. “This song is about a loop I think a lot of people are stuck in. Romanticizing romance at the cost of their own sustainable happiness. I hope it can help people break out of that cycle.“

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