“ATTENTION” is the first song in Joji’s debut album BALLADS 1. In the song, Joji sings about how the girl he likes doesn’t give him the attention he deserves compared to the boys that she goes after, a common theme within the album in which he asks for commitment and chances. "Is Joji singing about his career shift from his past career as FilthyFrank?" "'Not entirely. Some parts of the song suggest his struggle with changing career paths, but the entire song isn’t about that." - Joji says in 0:53 of his Spotify RISE Session.

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