Tony Schwartz

about

Tony Schwartz, acknowledged master of electronic media, has created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a "media guru", a "media genius" and a "media muscleman". Born in midtown Manhattan in 1923, a graduate of Peekskill High School (1941) and Pratt Institute (1944), Tony Schwartz has a unique philosophy of work: He only works on projects that interest him, for whatever they can afford to pay. Because of his interest in social issues, if he were to apply his commercial rate to the work he volunteers, it would amount to the equivalent of $450,000-$500,000 per year to these causes. For thirty one years (1945-1976) he created and produced a weekly radio program of people and sounds of New York on WNYC (AM & FM). For over 15 years he wrote a weekly column for Media Industry Newsletter (MIN). When Marshall McLuhan met Tony Schwartz, he said he met "a disciple with twenty years prior experience!" Later, McLuhan and Schwartz shared the Schweitzer Chair at Fordham University. For many years he has been a Visiting Electronic professor at Harvard University's School of Public Health, teaching physicians how to use media to deal with public health problems. He is also teaching at New York University and Columbia and Emerson colleges. Because Schwartz is unable to travel distances, he deliv

top songs

albums

New York 19

Music In the Streets

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Nueva York: A Tape Documentary of Puerto Rican New Yorkers

Millions of Musicians

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The World in My Mail Box

1, 2, 3 And A Zing Zing Zing

Camptown Races

Tony Schwartz Records the Sounds of Children

The New York Taxi Driver

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You're Stepping on My Shadow, "Sound Stories" of NYC

The Sound of Children

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An Actual Story in Sound of a Dog's Life

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