The Best Idea Yet

🍄 Super Mario Bros: Nintendo’s Infinite Game | 2

🥜 Reese’s PB Cups: From Frog Salesman to Candy Mogul | 14

👖 Levi's 501s: The World’s 1st Jeans | 6

💧 LaCroix: The Cinderella of Seltzers | 32

🌶️ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5

🐂 Oregon Trail: Tricking Kids into Liking School Since 1971 | 13

🛁 Jacuzzi: Legend of the Life-Saving Tub | 7

👣 The Birkenstock Arizona: From Flower Power to Fashion Week | 3

🧱LEGO: Earth’s Biggest Toy Biz | 11

🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever | 22