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Artist
Sweet & Irie
12+ albums
soulrockhiphoppopklassig
about
(from www.muzic.net.nz) Are you curious about that timeless Rastafarian sound coming from your radio speakers? Have you wondered where this group from behind the shadows has been hiding all these years, well it’s never to late to discover the distinctive reggae hit making sound of Sweet & Irie. Sweet & Irie is the creation of singer/ song writer Edward Ru (Lead Vocals) the vibrant front man that is leading a new wave of reggae music from the South Pacific. Born in South Auckland and raised in Otara, before moving back to his home land of the Cook Islands as a teenager, the young musician was witness to a tough upbringing that in later years would be the inspiration that fuelled his authentic song writing abilities. “Like any other child raised in that environment, we grew up the hard way, I watched my brother grow up to be a patched member in a gang and I thought I didn’t want the same things for my kids, so through the music I can change that path and work to be an inspiration and a role model to my family” explains Ed. Although it appears that Sweet & Irie burst on the local music scene with the top 10 hit 'Feels Like Magic' alongside Horsemen Family and their guest appearance on local favourite 'Take It Out South' with Brotha D, the various members of the band have been refining their craft since late 2000 when Ed decided to pick up the Ukulele. “I decided I wanted to learn the Ukulele and when I picked it up it was a natural progression for me, from there I was
