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Artist
SO IAM
5+ albums
about
From his childhood writing rhymes in the pews of St. Paul to his days recording raps in his college dorm room, SO IAM has taken a passion for hip hop from dreams to reality becoming one of the most talented and intriguing hip hop artists of the new millennium. Known for his endless freestyles and unique flow, SO IAM has been featured on countless records including collaborations with Scary Kids Scaring Kids (RCA), Phoenix emcee Atllas (Rawkus, MTV Made), and Knoc-turn’al’s (Hoopla Media Group/Universal) group project MathMadix. He has performed in venues and backyards across the Valley, opening for hip hop legends Camp Lo in Tempe, performing for a full house at Alice Cooperstown, and packing frat houses at Arizona State University. Striking a balance between emcee braggadocio and accounts of his life experiences, SO IAM’s sound is a unique blend of the vocal talents of artists such as E-40 and Jay-Z with the lyrical styling of Redman and Fresh Prince. The content is clean and light hearted, but his versatility is heard vividly in songs like “All Up On It” where he rides the beat effortlessly, switching accents and voices throughout the track. “I’m a 90’s rap head so I want to bring it back to the days when people just had fun with the music. I tell stories, I do the emcee stuff, I just have fun with it.” 8 years into his career, SO IAM is dead set on reaching the top, wanting to be more than just a star. “I feel hip hop has this uncanny ability to unite all kinds of peo
