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Artist
Jole Richard Hughes, better known by his stage name S3RL (pronounced "Serl"), is an Australian Happy Hardcore/UK Hardcore DJ, record producer, singer and musician from Brisbane. The stage name "S3RL" was based on a nickname his cousins gave him when he was little, which derived from his cousins calling him "arsehole". To avoid profanity, they began saying "arserl", and according to S3RL, the word stuck and became his stage name. One of S3RL's most popular tracks is "Pretty Rave Girl" (2006), which uses the melody from "Daddy DJ" (November 1999) by the French dance act of the same name. S3RL has contributed tracks for several UK hardcore compilation series, including the Bonkers series. Many of his songs reference different aspects of Japanese pop culture, such as anime, manga, hentai, and video games. In 2011, he founded his own record label, EMFA Music, through which all of his works are released. In May 2012, the label released "Press Play Walk Away[/track" as a single by S3RL and SynthWulf, a fellow hardcore DJ. As of February 2015, S3RL was ranked 1798 on the "Official Global DJ Rankings" page djrankings.org, which bases its rankings on a number of factors include chart rankings, DJ fees and radio airplay. During mid-2015, his single "Genre Police" (featuring Lexi), which had been issued in Australia in November the previous year, peaked at #10 on the Norwegian singles chart. In early 2018, S3RL announced that his 2018 tour would be his last, citing a desire to spen