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Artist
From the streets of Toronto – known for cultivating some of Canada’s top Hip Hop Lyricists – next up is P. Reign. His debut single “You know I’m fly” in 2008 reached # 1 on Punch Much, an interactive site where viewers from across Canada vote for their favourite videos. P. Reign released his second single “Money in My Pocket” in summer 2009, followed by the video, which quickly became the city’s summer anthem. The video was featured on Canada’s largest music video network, MuchMusic as well as media outlets worldwide. With zero marketing other than word of mouth, it’s these sort of accomplishments and buzz that speak volumes about who P. Reign is as an artist, no boasting necessary. Having had his fair share of hardships, P. Reign a.k.a. “The King of Da North” knows all about overcoming adversity. Losing countless friends and family to gun violence and incarceration, he has managed not only to make it out of one of the most notorious neighbourhoods in Canada, but also to position himself at the forefront of Canadian music although I’m sure being able to call Drake a very close friend doesn’t hurt. It’s the phrase “Loyalty is Priceless” that has kept the 24 year old Guyanese descendant grounded, among childhood friends, and has created a foundation for music and a movement that is just as real as the surroundings that shaped his life to date; it’s no wonder this phrase can be found tattooed on every member of the Reps-Up team. Created 7 years ago in the heart of Kingston and G