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NEW ELECTRIC RIDE - BALLOON AGE Beyond Beyond is Beyond Records If New Electric Ride don’t travel at the speed of light, then they certainly travel at the speed of sound. Little else could explain the band’s rapid ascent from formation, to performance, to their thrilling ride into the high atmosphere with their full-length BBiB Records debut, “Balloon Age,” released February 25, 2014. When it comes to the velocity at which New Electric Ride has traveled thus far, it’s fair to point out that the band had a bit of a head start, initially coming together as a band out of the ashes of a pub-rock project in Northeast England. Yet there’s no disputing the band accomplished quite a bit quite quickly. After the recording and release of a very well-received self-titled debut E.P., it wasn’t long before the band began accumulating regular airplay on a variety of radio outlets, both in their native UK and elsewhere in Europe. Soon the band would be invited to record with the notable Black Cab Sessions series, while also securing live appearances throughout Europe, including a match-made-in-heaven opening slot with psychedelic legends The Pretty Things. The speed of New Electric Ride would mean little without the sound, of course, and the band’s sound reaches dizzying heights with the release of “Balloon Age.” A tightly wound collection of songs that don’t unfold so much as they blossom, New Electric Ride display congenital comfort with outlandishly catchy melodies, high-grade h

Balloon Age

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