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Artist
New Direction Crew are a ground-breaking group of talented, young artists. Having existed for almost 10 years, the members were divinely connected together and the rest is music history. Consisting of songwriter Prince, who also raps alongside Isaac, Steven a.k.a GP is the production/music mastermind who also emcees, while Elizabeth’s gift of song adds a further dimension. Steadily making their mark, both on the Gospel scene plus wider circuits, their journey has featured nationwide shows at a variety of venues, from youth clubs and community centres to schools and universities. In addition, they have performed alongside US Gospel maestros Lecrae and Micah Stampley as well as the UK’s top artists. Highlights include being the only Christian act invited to perform at a Brixton Academy event, their live recording on R Music TV – with the broadcasts of ‘Sorry’ taking them to a new level - and GL Live, all of which have contributed to them gaining a reputation as an exciting collective. Individually honing their skills since early childhood, New Direction Crew each equally are an asset to the group. Very much multidimensional, versatility is their unique selling point and something they are renowned for. With the ability to flip the script with ease, from up-tempo to soulful tracks, their music comprises of meaningful lyrics against a backdrop of various styles, yet their signature sound is something they have named “rap ‘n’ keys”. Being fluent in all genres also allows them t