Loading details…
Artist
Mathew Gold
12+ albums
pophip pop
about
‘No Ordinary Guy’ – the first release off rising local star Mathew Gold’s anticipated new album, The Rush has finally hit digital space. The hip hop-inspired electronic track features multi-award winning SA Hip Hop artist, AKA and is produced by SAMA-nominated, Ben Peters from GoodLuck. Mathew Gold is best known for his smooth and dreamy vocal that propelled GoodLuck’s ‘Taking it Easy’ to being one of the top 10 tracks to come out of South Africa. Gold’s new album, The Rush, is set to be released in the coming months and features productions by Crazy White Boy, Justin Denobrega, AKA, Mr Sakitumi, Pascal and Pierce, David Jones and GoodLuck. Each song on The Rush was carefully selected for inclusion on the album and fans will experience a mixture of genres and music styles, including a soul track where Gold has recorded a deep electronic cover of Indie Irie’s, ‘Brown Skin’. Gold couldn’t refute the pull he felt towards music as a young boy, especially having grown up in a musical family. Mathew's talents for music and theatre become evident. What followed was a top 12 place in season five of South African Idols, a TV presenter role for SABC hit TV magazine show, Hectic Nine-9, and the lead role in a major commercial. Mathew Gold can be found on social media at Facebook.com/MathewGoldMusic or on Twitter at @MathewGoldMusic. AKA appears courtesy of The Vth Season and can be found on Twitter at @akaworldwide. User-contributed text is available under the Creative Commons By-SA
why this is interesting
# Mathew Gold's *The Rush* This project warrants attention for its thoughtful fusion of hip-hop and electronic production—a combination that feels increasingly rare in contemporary pop music. Gold's distinctive vocal approach, which gained recognition through his work with GoodLuck, here encounters a more textured, rhythmically complex landscape. The collaboration with producers like Ben Peters and AKA suggests an artist willing to test his sensibilities against stronger creative friction. Rather than retreading familiar territory, *The Rush* appears to explore what happens when dreamlike vocal sensibilities meet grounded hip-hop frameworks—a tension that generates genuine artistic curiosity about where these conversations might lead.
