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Loretta Lee joined George Hall at the start of his new hotel contract. The group, named after a hotel ballroom where an extended contract was in progress, began recording in 1927. By the early '30s there had been a switch in venues, from the Arcadia Ballroom to the Grill Room of the Hotel Taft. The group's advertising motto in this period was "Dance with Romance." A subsequent upgrade in quality involved a series of female vocalists, which featured Loretta Lee. Loretta Lee's contract with George Hall only lasted till 1935, in which time she recorded many sides on the RCA Blue Bird label. Hall replaced Lee with a 16-year-old singer from Newark; the soon-to-be famous Dolly Dawn. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.