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Artist
La La Romero
12+ albums
rnbpoplatinachicana
about
If there are any doubters about the influence of the Internet on the changing landscape of the music industry, the story of singer-songwriter LaLa Romero will change their minds. Born, Casey Romero, LaLa’s fate was to be anything but a pop music star or, at least conventional wisdom said so. After all, a girl from the largely Latino neighborhoods of Los Angeles’ San Fernando Valley with talent might impress a few friends and family, but who outside the neighborhood would ever hear her? LaLa’s passion for music started at an early age. “Growing up in a big crazy family, music was all that I had that was mine! MY thoughts, MY feelings MY songs… there was no other place for me to express my dreams & frustrations.” That expression grew into a career aspiration. By the time she graduated high school she thought she was poised to take the world by storm. Unfortunately things didn’t fall into place overnight. Beautiful, talented, and interesting, yet many executives tried to make her fit a model that just wasn’t right. “I've been in girl groups & had solo deals where I was limited and misunderstood- the ‘token “spicy” Latina’. There' aren’t many dimensions to that girl, and I knew to be fully valued I was going to have to break down doors and be ‘the example’.” In 2006, LaLa took control of the fate of her career and brought her music directly to people -- She built her MySpace page, and the music fans came in droves! Their endorsement of LaLa’s unique Latin-infused Urban/Pop, whi
