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Artist
Every so often, an artist hits the scene with such intensity and energy, that the industry and fans alike can’t help but be enamored by them. This is an artist that is not only talented, but also possesses the looks, charisma, character and confidence that makes them the total package. That person has emerged again, and his name is Los Don. Born Chad Lucas in Harlem, New York 28 years ago, the street named “Los Don” brings to the music industry a uniqueness rarely seen in the entertainment business today. Blending his New York swagger with his smooth West coast sound, Los utilized his bicoastal upbringing to develop his one-of-a-kind style and sound. This young New York/California native’s impressive artistic abilities are the product of many years in the spotlight, beginning his career as an entertainer at the age of 5 and not stopping ever since. Differentiating him from your typical hip hop artists, Los’ sound and style touches a far-ranging and diverse audience, appealing to all ages, groups and sexes. His lyrics paint vivid pictures of his life and are multi-dimensional, covering topics that range from the struggles of life, to love and relationships, allowing Los to spread his messages to a broader demographic. In addition to his prowess and creativity as an artist, Los demonstrates his intelligence and work ethic through his joint venture record label, Back to Back Entertainment, with real estate and finance professional Joseph Bonora. Determined to control hi

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