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"Kidney Now!" included Clay Aiken, Elvis Costello, Mary J. Blige, Sheryl Crow, Beastie Boys (Mike D and Ad Rock), Steve Earle, Adam Levine, Sara Bareilles, Wyclef Jean, Norah Jones, Talib Kweli, Michael McDonald, Rhett Miller, Moby, Robert Randolph, Rachael Yamagata and Cyndi Lauper, all as themselves, singing a charity song on the NBC comedy series "30 Rock". The song "He Needs a Kidney" was written by show composer and co-executive producer Jeff Richmond. The concept of doing a charity concert was based on Robert Carlock and series creator Tina Fey wanting to include a musical performance in the episode as the cause was that the Milton Greene character is in need of a kidney donor. Carlock and Fey wanted "He Needs a Kidney" to be similar to the 1985 charity song, "We Are the World". Following the airing of this 30 Rock episode, NBC released the musical performance video of "He Needs a Kidney" on iTunes with all proceeds from the sales going to the National Kidney Foundation. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.