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Artist
Born Jordan Lebron Massey/Brandon K. Massey , Jordan was raised as a military brat, with his family eventually settling in Toronto,Ontario . Ironically, as a kid he wasn't particularly interested in singing. Only after continuous encouragement from his mother, and drawing on his grandmother's example as a devoted church choir member, Jordan entered a local talent show at 13 years old. He won that competition and several more, eventually amassing 19 trophies. At 14, Jordan crossed paths with producer Troy Taylor, who's worked with everyone from Boyz II Men to Lionel Richie, and Taylor immediately recognized Jordan's talent. In June 2010, Jordan added the philanthropic organization Jordan For Peace to his repertoire, launching the charity with community activist Noonie Ward in Chicago's crime-ridden Southside before bringing his message to his native Petersburg. The youth-centered organization, which attracted 500 kids at its opening event, travels to different cities speaking to teens about the dangers of violence and life's positive opportunities. Jordan for Peace is scheduled to visit several more cities across America this year, including Washington D.C., Atlanta, and Baltimore. "The violence within the youth is rising at an alarming rate," says Jordan earnestly. "I get to speak on that, and children listen to me." "With every move you make you have something to prove," says Jordan. "There's always room for improvement. I'm growing, as a person, as an artist, and as a man.