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Artist
“If you can’t fit in,” Jon Henry says, “stand out.” If the music industry were a high school, Jon Henry would be the strangely-dressed new kid who comes in halfway through the year. He’s a fresh face and no one knows what to expect from him. He’s a mystery, but the secret behind the buzz he’s creating in Hollywood isn’t. It’s easy to picture the current music scene as sharply-segmented high school cliques in their cafeteria. Blinged-out rappers and party girl pop-singers are the rich kids and cheerleaders who sit at the lunch table where many kids would like a spot. Some very fashionable punk-rockers sit at a table they insist is not Emo, often nervous about the Urban demographic at the table in the corner. Many wonder where this new kid will land in the hierarchy of popularity. But Jon Henry sits alone with a confident smirk like the whole scene bores him; why? It’s because he knows, as he raps on his darkly comical ode to the un-cool kids “Happy Loser”, that “Cool is a job with pointless rules they’re trying to follow hard.” While the nervous middle classes of the music scene are desperately chasing co-signs from the cooler kids and trying to project a popular image, Jon Henry boldly speaks to kids at every lunch table about something deeper than who has the latest smartphone. He relates to their personal issues, like their efforts to fit in or find hope when in pain. This honesty helps him to define and build a unique pop audience that unites kids across lunch tables.