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Artist
Jesús Mendoza
12+ albums
REGIONAL MEXICANO
about
Jesús "El Rayo" Mendoza is a charting singer and songwriter of Mexican regional music. He is part of a millennial generation that has brought new sounds and arrangements to norteño music. Mendoza was born in Michoacán, Mexico, but was brought to the United States by his parents at age two. He was raised in San Clemente in Orange County, California. Music was his pervading interest from childhood on. His musical idols were Valentín Elizalde and Adan Sanchez. At 16, he scored his first gig. He borrowed $200 from his mother in order to cut a demo. Recorded in the home studio of a friend, it comprised traditional songs. He burned enough CD-Rs to sell at the merchandise table of the show. He went over so well that he recouped what he had borrowed, paid back his mother, earned an extra $200 to put into more product, and was discovered by promoter Alex Henriquez of the Perfect Touch Entertainment Company. He never looked back. Mendoza and his new manager established a special media presence via Facebook, Twitter, Instagram, and YouTube. He continually posted new music -- some of it original. He landed tracks on various compilations between 2013 and 2014, and played some high-profile gigs opening for and sharing stages with performers ranging from Roberto Tapia and Banda el Limón to Larry Hernandez and Banda el Recodo. To expand his artist's profile, Henriquez signed a promotion deal with Eddie Orjuela's Talent Uno and First Fila Entertainment. With assistance from the two entrepre
