Loading details…
Artist
JVC Force
12+ albums
Hip-Hopold schoolrap80sgolden age
about
JVC Force (a.k.a. J.V.C. F.O.R.C.E.) was a hip-hop group from Long Island, New York consisting of MCs AJ Rok and B-Luv, and DJ Curt Cazal. J.V.C. F.O.R.C.E. stands for "Justified By Virtue of Creativity For Obvious Reasons Concerning Entertainment". This acronym was concocted in order to reduce the risk of legal action from the electronics firm JVC. J.V.C. F.O.R.C.E first performed as a crew at a neighborhood house party somewhere in Central Islip – the exact time and place eludes the group now – "It's been a long time". B-Luv and AJ jelled immediately in front of a crowd and became permanent rap partners. After graduating high school, B-Luv was the only member of the crew that went away to study at college. B-Boy records called while B was at school to say they L.O.V.E.D a demo the group had put together entitled "The New School." B-Boy Recs asked for a meeting and instantly wanted to sign the group to the label. "Strong Island" (their seminal and one of Hip Hop's seminal anthems) was only an idea at the time. Upon recording it they realized they had created something extraordinary. In their own words "It felt like real hip-hop". Once "Strong Island" blew up, the label allowed J.V.C. F.O.R.C.E to make the classic Doin' Damage album in 1988 with no A&R involved, a privilege and a freedom they would not enjoy again. Later in their (relatively short) recording career, the record labels they worked with 'encouraged' (F.O.R.C.E'd) the group to include faddish Hip-House tracks
