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Artist
Gershon Veroba
12+ albums
g verobajewish
about
An artist’s job is to continually escape the constraints of how others label their art and to redefine what they do, both for themselves and their audience. Gershon Veroba is an artist doing precisely that - expanding and building upon his role as the “musician’s musician” in the Jewish music world while bridging the divide between Jewish and secular music. On his latest album, Reach Out, Veroba takes his music to a new level of passion, spirituality and soulfulness, while retaining the elements that have made him a favorite of the Jewish community for years. Born into a musical family, with his father a well-known cantor and his mother an opera singer, Gershon grew up with music everywhere in his home, a daily fact of life. And like millions in his generation, his musical epiphany came from the Beatles. He recounts, “I went to see A Hard Day’s Night and Help and then I just became hooked on music.” Gershon’s music sensibility was additionally formed by pop singers/crooners like Frank Sinatra and Dean Martin as well singer/songwriters like Joni Mitchell and James Taylor; artists whose influence allowed Gershon to flourish in a multitude of styles. To break into music, Gershon first became a wedding musician. Even then, Gershon could feel something setting him apart from his peers. “I quickly recognized that my flavor was different, and my (secular) influences made my music come out differently than everyone else,” he remembers. After performing and recording as a featured a
