Loading details…
Loading details…
Artist
Fuerza Regida are a media-savvy, chart-topping Mexican regional quartet. They are progenitors of the "requinto urbano" style, alongside their Rancho Humilde labelmates Legado 7. This is acoustic music played in rural style with gritty urban lyrics. Their narrative folk-ballad approach, with acoustic guitars and lead and harmony vocals and brass, has played an iconic role in the Mexican cultural canon since the early 19th century, but Fuerza Regida's topics focus on the hardships, the bawdy joys, and the sufferings of the city streets. Fronted by the charismatic and outspoken Jesus Ortiz Paz (aka JOP), they create sweet melodies but also offer raps atop funky dance tunes played by spiky requinto guitar vamps. (The requinto is a higher-acoustic guitar. It is often a lead 12-string as it is in this band's music, backed by a rhythm-playing six-string.) Though they are originally from Sinaloa, they reside in California. The band's sound is unique, but so is their approach to creating a public image: Long before they played together, Fuerza Regida developed a sophisticated social media strategy centered around YouTube. The quartet formed in 2017 with the lineup of vocalist Jesus Ortiz Paz, lead guitarist and second vocalist Samuel Jaimez, rhythm guitarist and harmony singer Khrystian Ramos, and a tuba player who goes only by the name José. Ortiz's evocative baritone is at once declamatory and vulnerable as he relates believable tales of urban life. The band began posting videos to