Florence + the Machine is a London, UK, art pop band led by singer-songwriter Florence Welch and formed in 2007. The band consists of: Florence Welch (vocals), Robert Ackroyd (guitar), Isabella Summers (aka Isa Machine - keyboards), Tom Monger (harp), Mark Saunders (bass, percussion), Christopher Lloyd Hayden (drums, backing vocals), Rusty Bradshaw (keyboard, backing vocals) and Sam White (backing vocals). Lead singer, Florence Welch, was an art-college drop-out, from Camberwell (London), who was discovered singing Motown covers in a nightclub toilet, drunk. ”The Machine” name originated with an in-joke between Welch and Summers. Musically, Florence + The Machine's sound is sometimes referred to as soul-inspired indie rock. Welch grew up listening to The White Stripes and Kate Bush and says she writes metaphorical songs that are "stories with consequences and weird morality issues." 2008 Florence + The Machine's music has received praise across the British music media, especially from the BBC, who played a large part in their rise to prominence, by bringing them into the spotlight as part of "BBC Introducing" (a program to support unsigned artists) - firstly at South By South West (SXSW) in Austin, Texas in March 2008 and later that year (Sept 2008) the band recorded a full session for the BBC at their Maida Vale studios. 2009 - 2010 - first awards and first studio album - "Lungs" At the Brit Awards 2009, Florence + The Machine received the Critics' Choice Award at