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Emerging from humble DIY beginnings in Manchester, False Advertising have spent years honing their craft by developing their own take on grungy alternative rock. The Sorry Window, the band’s upbeat, yet melancholy new single is the second taste of new music following the band’s previous album Brainfreeze, and 2024 single Don’t Ask Me (both released via Alcopop!). The track arrives after a time of transition for the band, with the previous year seeing a lineup change, a headline tour and festival appearances at Manchester Punk Festival, Strangeforms and Duck and Dive. Jumping back in head-first, they are set to share more new music across the forthcoming months, building towards the release of a new record produced at London’s Church Studios by Luke Pickering (Fontaines D.C, Sam Ryder, Arlo Parks) and mastered by Grammy winning engineer Kevin Tuffy (TTSSFU, Metronomy). The new record marks a return of-sorts to their DIY roots. The majority of tracks beginning as DIY recordings by Jen Hingley at home and in Manchester rehearsal spaces during Covid, later developed with bassist Josh Sellers and producer Luke Pickering between 2021-23. Later all coming together with former member Chris Warr at London’s The Church Studios to complete the sessions. “We went into 2020 having just released an album that we were proud of, booking dream live dates and even landing a full page feature in Kerrang! - only to see it all fall apart as Covid took hold and people’s priorities quite right