FROGi

about

Frogi, Los Angeles based vocalist and songwriter sings with a lush humility and a piercing whisper that shimmers and dances in moonlight. Lyrics are woven into a milky haze resulting in a blossoming chorus of orchids. Frogi is the drizzle of honey that imbues our morning smoothie. “I think I definitely have a sound, and I have an identity” … chimed Frogi when asked about the current position of her artistry within the music industry. “I’m a big fan of having my eggs in a bunch of different baskets”, she continued to explain regarding her music which bleeds through the linens of pop, dream pop and alternative indie. Songwriting from an early age has allowed for greater depth and exploration into the curation of her distinctly unique sound, and our conversation triggered the contention that for some artists who are confident in their artistry, the technical demands of production still present inherent obstacles. As a debutante, it took time and effort to grapple with production technique. Although now that time has allowed for greater mastery and cohesion, Frogi’s creative muscles have undoubtedly been easier to flex. “I’m a big believer that knowledge is power…the more I learn production wise, the more creative I can be.” “I want people to put in their own stories…if you get too specific then people can’t relate to it as much. Every song is a story, but that’s the challenge of songwriting…how do you make a song that is vague enough for people to relate to but specific en