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Artist
Érik Pédurand is a singer/ songwriter originally from the French Caribbean island of Guadeloupe. The artist has a reputation for surprising his audiences with his unique arrangements and unapologetic frankness. His work is infused with diverse musical roots, including Guadeloupean gwo-ka, blues, soul and jazz. His lyrics explore subjects little discussed outside of France: the Creole experience, French identity politics, and life in the Parisian capital. Singing in Creole, French, and English, the artist is a language enthusiast, self-taught guitarist and music nerd. Pédurand grew up in Pointe-à-Pitre, Guadeloupe. As a child he was enamoured with American gospel and Guadeloupean gwo-ka music. At the age of 17, he made his début on National TV as a contestant on the show StarDom, broadcast on the channel RFO. After a disappointing defeat, Érik moved to Paris to study languages. He immersed himself in Spanish and English undergraduate studies and spent his time alternating between the classroom and the stage. The artist’s first album “Chayé Kow” was released in 2009 under the label AWI Music. As the singles “Si ou pa la” and “On bel jouné” enjoyed significant radio play and TV rotation, the artist started to attract the attention of the industry. In 2009, Pédurand won the award for Best New Artist at the Afro-Caribbean Art Awards Ceremony in Paris (Trophées des arts afro-caribéens). In 2010 he finished the year with the best-selling album in the French West Indies. After a so