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Artist
Don't Hug Me I'm Scared is a 6-part surreal horror satire series on YouTube by This Is It Collective (involving Becky Sloan and Joseph Pelling). The videos feature 3 characters who are, in each video, taught a lesson by an anthropomorphic household object. These lessons take place through a song sung by this "teacher." Although the characters are Sesame-Street-esque puppets, the songs start off happy and upbeat, and the videos have an appearance like children's shows, the videos take a darker turn. The videos become creepy and gorey. Bad things also usually end up happening to the puppets. Each video also offers social commentary on issues including the media, conformity, religion, commercialism, brainwashing, and the messages society is sending to children. Episode one deals with the issue of creativity, and how society only accepts a narrow view of ideas, and what is considered creative. The notepad "teacher" encourages the protagonists to be creative, but then rejects some of their ideas as not creative. For example, after she tells them to spell out their favorite color, she tells the yellow puppet that "green (his chosen color) is not a creative color." She also dumps black paint over his painting of a clown. Initially, the creative activities are mundane, such as finding shapes in the clouds. The creativity shown by the characters gets darker when as they go along, including the bird puppet character spelling out "death," and the red hairy puppet character sprinkling