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Artist
Born in 1982 in Vero Beach, Florida, James “BIG LO” Lopez has lived a life touched by music. Raised in a household held down by a single Mother, the majority of his musical influences were an extension of the music she listened to while he was growing up - everything from Jazz, Rock, Country, Big Band and Pop. But it was Hip Hop that would set Big Lo on his path. “I fell in love with Hip Hop specifically in the late 80s with Kool Moe Dee's "Knowledge is King". I started writing in the late 90s, mostly inspired to do so by friends. I was in and out of trouble and that was my creative outlet,” he explains. Coming up in the Pensacola Hip Hop scene has been a boon for Big Lo - he is known for his Dada-inspired music, videos and aesthetic; and thanks to the internet & social media, he has fans all over the world. Big Lo explains, “Here in Pensacola nobody sounds like me or approaches the art quite like I do, so it's easier to stand out. Being one of the roots that's helped the scene here grow, I've been able to witness and enjoy more and more major artists and legends make Pensacola a destination.” Being big on the local scene has led to Big Lo making a name for himself as a performer on the national scene as well, having participated in mega shows and tours including A3C (Atlanta), Canadian Music Week, Brooklyn Wildlife Festival, Van’s Warped Tour (Orlando), Florida Music Festival, SouthSounds Music Festival, and Pass the Good. He’s well-respected as a live MC who has shared th