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Artist
"I discovered what it truly means to be an artist during this process. It takes losing a bit of reality, but gaining the deepest understanding of who I am and what I have to offer to the world, but more importantly to those I love." - Ari Herstand discussing recording his new album Brave Enough Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane... It's The LAW blog post went viral and has been viewed over 250,000 times with over 40,000 Facebook Likes. In just under two years, Herstand's music business advice blog, Ari's Take, has been nominated by the LA Weekly as the best music blog in Los Angeles and has become a go to resource for DIY (Do It Yourself) musicians. Herstand started the blog to help musicians from his own experiences managing his music career. "Before the blog, I was getting so many questions from other DIY musicians on how to get their bands off the ground and I tried to reply to everyone. It got to a point where I just didn't have time to respond to everyone anymore, so I started Ari's Take and just started pointing people there," he explains. Herstand has played over 550 shows, toured with the Milk Carton Kids and Ron Pope and has opened for Ben Folds, Cake, Matt Nathanson, Joshua Radin, Eric Hutchinson and others. He's had countless songs placed on TV shows and charted in the top ten on iTunes - all as a DIY musician. "January 15th, 2008 was the greatest day of my life," he ex