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(From Reach Records website bio: https://www.reachrecords.com/artists/1k-phew/) Crossover appeal is a buzzy phrase that means more to the marketers trying to sell a record than the artist trying to make it. Yet hip hop, well, hip hop done right and true bridges every gap. Even the gap between Faith and Culture. Not by abandoning the culture it’s born from, but illuminating that culture for the world to see. 1K Phew embodies authenticity, his life and his music are a showcase for the culture that forged him wherever he goes. Listen once, and you can’t help but hear the shine. 1K Phew exudes that authenticity in his music and lifestyle, all the way down to the name. “My mission is to keep it 1,000. That’s where the 1K comes from,” says the 25-year-old rapper. His latest project, What’s Understood 2 is pure, unfiltered trap, not designed in a lab, but shaped by his East Atlanta home. “Everybody that’s around me, I want them to feel love. It’s just my vibe, and I want y’all to feel it.” They do. As evidenced by his mixtapes Sunday Night (2015) and Life (2016) and his last album, What’s Understood, Phew’s got plenty of swag with the wisdom to match, a package that has brought him an incredible platform, including the 2019 season-anthem for his hometown Atlanta Falcons. The young artist was instrumental in connecting contemporary trap legend Zaytoven with Reach Records co-founder Lecrae, leading to their critically acclaimed collaboration, Let the Trap Say Amen. There’s a sense o