Superstition is the sixth studio album by Canadian electronic rock band The Birthday Massacre, released on November 11, 2014 through Metropolis Records. The album was funded through PledgeMusic. To promote the album, a subsequent North America tour and music video for "Beyond" followed the album's release. Background During interviews, the band stated that the themes of the album came from their recurring element of water, mythology and world cultures' different views on religion, mortality, loss, and the unknown nature of the afterlife. Release and Promotion In mid 2013, the band officially announced that they were working on a new album. On February 5, 2014, the band announced that their next album would partly be funded by a crowdfunding project on PledgeMusic in cooperation with their label, Metropolis Records. The project launched on February 7, 2014, offering pledgers a number of incentives and bundles in return for their support. In under 24 hours, the band was able to meet their goal. On June 29, 2014, via PledgeMusic, the band's manager Terry McManus announced the album is set to be released November 11, 2014, with a supporting North American tour in Fall 2014 a Brazilian tour in January 2015 and a UK tour beginning February 2015. On July 30, 2014, it was revealed by the band's manager via the band's Facebook that the album name would be Superstition. The track Beyond was the album's lead single, with an accompanying music video as well. At the campaign's end, the