Perfectionist is the debut studio album by English singer Natalia Kills. It was released on 1 April 2011 through will.i.am Music Group, Cherrytree Records, KonLive and Interscope. Despite having started out as an actress, Kills later became a rap artist and released a single in 2005; however, her label went bankrupt. Songwriting remained her principal activity until 2008, when she was signed by will.i.am and started recording the album. Kills worked with musicians including Fernando Garibay, Jeff Bhasker, and Martin Kierszenbaum, and created a concept album based on perfectionism. Its lyrical content contains references to love, sex, and money, complemented by a sonority rooted in synthpop and dance-pop. Perfectionist received mixed reviews from music critics, who asserted that the singer's visual projects were superior to her music. Obtaining top 50 positions in some European countries, the album performed moderately on international record charts. In the United Kingdom and United States, the set attained chiefly low positions; in the latter, its sales as of September 2013 were of 14,000 copies. The album spawned three singles—"Mirrors", "Wonderland" and "Free"—which were generally successful in Europe and were accompanied by music videos. "Mirrors" managed to peak within the top 5 of the US Hot Dance Club Songs. In association with Guillaume Doubet, Kills produced a web series titled Love, Kills xx in order to promote the album, based on her secret thoughts and desires. C