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about this album
As a self-described “80s baby grinding in the new millennium,” HITT of MCM exudes an entrepreneurial spirit. While music production is his main calling, he seems just as comfortable taking on the responsibilities of promotion and engineering, covering all aspects of an album’s creation and release. MCM is an acronym for Middle Class Millionaire, which serves as a marketing brand for HITT’s entertainment outlet, its interests spilling over into producing events and securing sponsorship for others. With this type of multitasking, money is definitely on HITT’s mind, but don’t be fooled. Middle Class Millionaire The Album isn’t solely about the Benjamins. The motto for MCM is summed up in the album’s lynchpin track, “3LR.” Standing for “Love Life Live Rich,” its sentiments go beyond capitalistic tendencies to emphasize the never-say-die attitude that HITT of MCM embodies. “It’s always forward motion,” he affirms, “even when I’m set back.” His production shies away from soul samples, opting instead for synthesizer-drenched melodies and electronic drums. Some cuts hit harder than others, such as “One day at a time,” where the percussion feels like kung fu punches and kicks took up residence where bass and snare hits normally hang out. The keyboard swells and twinkling harmonies throughout the song add color to HITT’s grounded perspectives. The drum rolls and staunch chords of “No place like home” are offset by brass blasts and billowing harps as HITT reflects on how much