Hellbilly Deluxe 2 (sometimes referred to by its full title Hellbilly Deluxe 2: Noble Jackals, Penny Dreadfuls and the Systematic Dehumanization of Cool) is the fourth solo studio album by former White Zombie frontman Rob Zombie. The album is said to be a companion to Rob Zombie's debut album Hellbilly Deluxe. It was released on February 2, 2010 through Roadrunner Records. Background: Rob Zombie had finished recording the album before the end of 2008, but the release had been delayed until November 2009 due to his commitments with Halloween II, and again until February 2010 due to a lack of promotion. According to Rob Zombie, there was not enough time to release advance copies to the press or create a music video for the first single, "What?," before their tour. Though originally intended to be released through Geffen Records, Zombie's record label of 18 years starting with White Zombie, the album will be released through Roadrunner Records/Loud & Proud Records. Hellbilly Deluxe 2 is also the first release where Rob Zombie worked with his full touring band. Previous albums were all written and recorded by Rob Zombie himself and a rotating set of musicians. Commenting on the change, Zombie stated, "I've always had a revolving roster of studio and touring musicians, but the three guys in my band now have been on tour with me for years. So we're making it as a band. It's called Rob Zombie, but we're treating it like a band." Due to the recent decline in physical CD sales and