Amo (stylised in lowercase) is the sixth studio album by British rock band Bring Me the Horizon. Originally scheduled for release on 11 January 2019, it was released on 25 January 2019. The album was announced on 22 August 2018, a day after the release of the lead single "Mantra". It is produced by frontman Oliver Sykes and keyboardist Jordan Fish, and was written and recorded primarily in Los Angeles. The band embarked on the First Love World Tour in 2019 in support of the album. In the 22 August 2018 issue of Kerrang!, they described the album as "varied", "free", "weird" and "mental", with NME noting that "Mantra" continues the electronic and pop rock elements featured on the band's previous studio album, That's the Spirit (2015). "Mantra" subsequently debuted at number one on the UK Rock & Metal Chart, and its video was released on 24 August. The album, named after the Portuguese word for "I love", was first promoted by an advertising campaign of billboards across London and other cities worldwide with symbols used by the band in the past on them, along with the words "Do you wanna start a cult with me?", which are lyrics from "Mantra". A website titled joinmantra.org was also launched that stated "Salvation will return", and a phone number that when called featured various audio clips at different times, including one of a woman named Samantha stating "They're making me do this. I didn't know what I was getting myself into." The song "Mantra" was subsequently premiere